Communities at Microsoft, a podcast with Sean O'Driscoll

Seeded on Wed May 23, 2007 9:56 PM EDT (buzzmarketingfortech.blogspot.com)

I've been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I've come across on the topic.

technology, web-2-0, microsoft, buzz, social-media, communities, online-communities, buzz-marketing, b2b-communities, mukund-mohan

Manipulating Viral Buzz

Seeded on Mon May 21, 2007 7:49 PM EDT (buzzmarketingfortech.blogspot.com)

The move to bring a measure of predictability to the still-unpredictable world of viral marketing is being driven by clients. They are trying to balance the risks inherent in a new marketing medium with the need to prove return on investment.

technology, nissan, buzz, social-media, youtube, buzz-marketing, goviral, viral-buzz

Where is Social Media heading, a podcast with Chad Stoller

Seeded on Fri May 18, 2007 8:40 AM EDT (buzzmarketingfortech.blogspot.com)

I conducted an interview with Chad Stoller, Organic's Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes and the eyes of his clients.

technology, buzz, organic, social-media, buzz-marketing, twitter, chad-stoller, surge-interactive

MINI Cooper Redefines Integrated Marketing

Seeded on Mon May 14, 2007 10:12 PM EDT (buzzmarketingfortech.blogspot.com)

Sometimes for inspiration as a B2B marketer I look to our brethren in B2C marketing. Here's one example worth bringing back for your consideration.

technology, blogging, buzz, bmw, second-life, youtube, buzz-marketing, mini-cooper, integrated-marketing, b2b-marketing

Marketing in a Wikinomics World, a podcast with Don Tapscott

Seeded on Wed May 9, 2007 7:10 PM EDT (buzzmarketingfortech.blogspot.com)

Is a business model that locks in customers and discourages user innovation genuinely sustainable? According to my instincts, and the principles of Wikinomics, I say no.

technology, ipod, buzz, wiki, communities, anthony-williams, buzz-marketing, enterprise-2-0, don-tapscott, wikinomics

150-Person Work Teams Are Dead

Seeded on Tue May 8, 2007 7:03 AM EDT (buzzmarketingfortech.blogspot.com)

In his book The Tipping Point, Malcolm Gladwell cited the "Rule of 150." The rule states that 150 is the maximum number of individuals with whom we can have a "genuinely efficient work relationship." At that size, orders can be implemented and unruly behavior controlled on the ba …

technology, amazon, wikipedia, buzz, innovation, slashdot, linux, r-d, malcolm-gladwell, don-tapscott

Search vs. Social Media, a podcast with Adam Lavelle

Seeded on Thu May 3, 2007 8:51 PM EDT (buzzmarketingfortech.blogspot.com)

Search engine marketing has become a mainstay of any marketing department and a must-have in any integrated marketing plan. But did you ever wonder what all the new social media is going to mean for the search engine marketing industry? Good, then this podcast is for you!

technology, buzz, social-media, search-engine-marketing, buzz-marketing, icrossing, adam-lavelle

The Venom of Crowds

Seeded on Mon Apr 30, 2007 9:27 PM EDT (buzzmarketingfortech.blogspot.com)

Most companies are totally unprepared to deal with the new e-nastiness. That's worrisome as the Web moves closer to being the prime advertising medium—and reputation conduit—of our time.

google, technology, blogs, blogging, buzz, buzz-marketing, icrossing, cymfony, buzzmetrics

How to mine the Blogosphere, a podcast with Jim Nail

Seeded on Wed Apr 25, 2007 7:59 PM EDT (buzzmarketingfortech.blogspot.com)

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you!

technology, sony, wal-mart, blogging, buzz, blogosphere, buzz-marketing, cymfony, blog-monitoring, tns-media

How to mine the Blogosphere, a podcast with Jim Nail

Seeded on Wed Apr 25, 2007 7:57 PM EDT ()

technology, sony, wal-mart, blogging, buzz, blogosphere, buzz-marketing, cymfony, blog-monitoring, tns-media

One Bad Blog Can Kill You

Seeded on Mon Apr 23, 2007 9:38 PM EDT (buzzmarketingfortech.blogspot.com)

Consider Jason Goldberg, CEO of the job-finding site Jobster. He discovered what blogs can do, the hard way. In December, rumors began swirling that Jobster was planning layoffs. On his blog, Goldberg stoutly denied everything.

google, technology, blogging, buzz, buzz-marketing, jobster, herald-tribune, jason-goldberg

Making Money from Crowdsourcing

Seeded on Sun Apr 22, 2007 5:46 PM EDT (buzzmarketingfortech.blogspot.com)

Google users trade personal information in return for free use of Google's online services.

google, technology, web-2-0, buzz, attentiontrust, buzz-marketing, crowdsourcing, agloco, boxbe, seth-goldstein

Marketing Innovation 2.0, a podcast with M.R. Rangaswami and Dave Munn

Seeded on Wed Apr 11, 2007 9:45 PM EDT (buzzmarketingfortech.blogspot.com)

Discover for yourself what's new in technology and technology marketing at the must-attend event of the year Software2007.

technology, buzz, steve-ballmer, ed-zander, buzz-marketing, marc-benioff, software2007, hasso-platner, m-r-rangaswami, dave-munn

Getting the Scoop on Top Web 2.0 Tools

Seeded on Mon Apr 9, 2007 9:06 PM EDT (buzzmarketingfortech.blogspot.com)

Can you name the most popular blogging tool? Do you know what's best for RSS? How about podcasting tools?

rss, technology, web-2-0, blogging, buzz, podcasting, wiki, videocasting, communities, buzz-marketing

How to Start a Wiki, a podcast with Ross Mayfield

Seeded on Wed Apr 4, 2007 8:29 PM EDT (buzzmarketingfortech.blogspot.com)

Whether you are a beginner or an expert in wikis, you need to hear Ross Mayfield co-founder and CEO of SocialText Wiki software.

technology, buzz, wiki, buzz-marketing, enterprise-2-0, ross-mayfield, socialtext

90% of Collaboration happens via email

Seeded on Mon Apr 2, 2007 8:53 PM EDT ()

Here is a fun stat, there are 200 Billion emails a day, which equates to 30 emails per living person (and I am absolutely over my daily allotment) but worse than that is 70% is reported to be spam. Big deal you say?

technology, blogs, email, wikis, buzz, collaboration, buzz-marketing, enterprise-2-0, google-docs

How to Start a B2B Community

Seeded on Wed Mar 28, 2007 9:59 PM EDT (buzzmarketingfortech.blogspot.com)

If you love Web 2.0 tools the way I do, you probably came to the quick realization that they're powerful tools for creating a community.

technology, web-2-0, social-networking, communities, b2b-communities, mukund-mohan, canvas-group, bestengagingcommunities-com

Calculating ROI on Web 2.0 tools

Seeded on Mon Mar 26, 2007 9:18 PM EDT ()

Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles?

technology, web-2-0, blogs, blogging, buzz, podcasts, podcasting, wiki, buzz-marketing

What's Working in Lead Generation?

Seeded on Thu Mar 22, 2007 8:11 AM EDT ()

A new benchmark report on What's Working In Lead Generation by RainToday can help you refine your lead generation strategy and choose the tactics that will have the greatest impact on your ability to generate leads.

technology, buzz, buzz-marketing, lead-generation, wellesley-hills, raintoday, mike-schultz

Top 10 Lame Excuses for Not Adopting Web 2.0

Seeded on Mon Mar 19, 2007 8:15 PM EDT ()

Ok, I couldn't help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out:

rss, technology, web-2-0, blogs, buzz, wiki, communities, buzz-marketing, podcacsts, videocasts

EXCLUSIVE: Jack Welch Discussing Web 2.0

Seeded on Sat Mar 17, 2007 7:37 PM EDT ()

Jack Welch is arguably the most talked about and widely emulated manager in business history.

rss, technology, web-2-0, ge, blogging, buzz, podcasting, videocasting, social-networks, buzz-marketing

Going Beyond Buzz: A Podcast with Lois Kelly

Seeded on Sat Mar 17, 2007 4:51 PM EDT ()

Lois just published a book titled Beyond Buzz: The Next Generation of Word of Mouth Marketing, and I was lucky enough to get an advance copy (blogging does have its perks).

technology, lois-just-published-a-book-titled-beyond-buzz-the-, and-i-was-lucky-enough-to-get-an-advance-copy-blog, and-i-think-she-achieved-that

Going Beyond Buzz: A Podcast with Lois Kelly

Seeded on Wed Mar 14, 2007 7:22 PM EDT ()

Her view is that the old marketing model is dead, and conversational marketing is king. She has a unique point of view on how to listen to customers, identify what is important to them, and uncover ideas that resonate and spark conversation.

technology, web-2-0, buzz, buzz-marketing, word-of-mouth-marketing, conversational-marketing

Innovation's New Rules

Seeded on Mon Mar 12, 2007 9:58 PM EDT (buzzmarketingfortech.blogspot.com)

In the past companies have looked outside their organizations to find other companies to partner with for innovation.

technology, web-2-0, super-bowl, buzz, innovation, buzz-marketing, p-g, doritos

Web 2.0 Killed Coase's Law

Seeded on Wed Mar 7, 2007 8:40 PM EST ()

Web 2.0 tools are breeding open platforms, creating new communities to engage customers, and driving brand affinity and all the innovation that comes from truly listening to your customers. The net effect? Coase's Law is, if not dead, at least mortally wounded.

technology, web-2-0, buzz, buzz-marketing, ronald-coase, coase-law

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